Sweet Caffeine
Role:
UI/UX Design, UX Research, Wireframing, Prototyping, Usability testing
Tools:
Figma
PORJECT OVERVIEW
The project mainly focuses on designing a website for Sweet Caffeine to efficiently serve their customers through an online medium. Where in they can showcase and sell their German pastries and grow their digital footprint in also engaging with their social media platforms.
PROBLEM
Anna is a Millennial who loves sweets and pastries and is easily attracted to aesthetic cafes/shops that she sees on social media. She is a work from home employee who needs a hassle-free viewing and ordering experience from a shop website that she can use because she cannot go out during work hours and has limited time to place an order during breaks.
OBJECTIVES
Showcase their German Pastries clearly and make it known
Modern and intuitive website for longer time spent browsing
Attract new customers such as the younger generation
A growth on engagement in their social media platforms
CONSTRAINTS
- A monochromatic design, mainly using the color green for its brand identity
- The website requires Landing Page, Menu, Checkout, Order Status and About Us
THE PRODUCT
